Enhance Your Email Marketing and Outreach Game to the Next Level in 2023

Agree or not?

But, during the Covid-pandemic it’s difficult for everyone to keep the business in the landscape. And for this, you will require a different approach to meet your needs?

Since e-mail marketing and outreach are an indispensable part of the business. It proved to be a necessary sales strategy as well. Whether you’re looking to get a backlink from another website or close a sales deal, having an excellent outreach tactic is mandatory!

Mandatory? 

Yes, because 306.4 billion emails are delivered and received on a daily basis. 

Besides the fact that outreach is time-consuming, it can upgrade your traffic and sales. Getting your emails through the noise so that someone opens, reads and replies to them is a daunting task in itself. Similarly, if you send a cold, poorly-worded, or apathetic email, the challenge to bring your value to the prospect continues to amplify. 

With respect to it, many people find difficulty in implying the outreaching tactics difficult from all the information they have gained online. 

So, to clear the air for you TheWebAppMarket has figured out an easy way to upgrade your e-mail marketing and outreach game to the next level. The following points will provide you a deep insight on Dos and Don’ts of outreaching games that will certainly assist you to stop those precious leads from drying up.

1. Research To Find The Right Prospects

If there’s ever a foundation of cold outreach, it’s research. It’s crucial to find the right prospects along with some of their details. For example, identify their name, designation, the organization they work for, and the individual’s interests. You want to target influencers and decision-makers within the company – the right people!

Often, your prospects will love the personalization you decorate your email with since it requires effort. As a result, they may be more inclined to respond positively, even if they don’t accept your offer immediately.

2. Use Mutual Connections

Do you know that 92% of people trust recommendations and referrals that don’t come from unknown people? This is why mutual connections go a long way when it comes to your link-building strategies and similar efforts.

Before you hit the send button, understand that you’re one of the many people who are requesting the same thing. So, if possible, use your personal/professional connections that directly relate to your potential recipient. Then, politely ask these connections to introduce you to the recipient.

Here’s our recommendation: find mutual connections via the LinkedIn profile of your potential recipient. If this isn’t possible, follow the recipient on Twitter and see if you find any mutual followers. If they have a podcast, look for their interviewees. Do they have a blog? If yes, see who contributes as a guest. There are tons of ways you can unveil a social connection, and if you do, that’d be awesome. So, get your stalker game on – not in the Joe Goldberg way, of course!

However, having a mutual connection isn’t possible for all of your recipients, so there’s another way: fire off a quick introduction. Search for someone you can build rapport with – ideally, that someone must be able to connect you with your target recipient.

3. Write Fascinating Subject Lines

Studies report that 47% of people decide to read/discard an email based on its subject line only. So, how much time do you have to get them to open an email? Not more than the blink of an eye. Try creating as much interest as you can in that short duration.

With a perfect subject line, you’ll get your reader thinking, ‘why?’ or ‘really?’ This will compel them to open the email. While there are many different ways you can do this, the easiest way to spark interest is by asking them a question or by challenging a commonly held belief. Here are some fantastic examples of intriguing, effective subject lines:

  • Are you looking for a sound system for your corporate event?
  • Can I feature you in my next month’s blog post?
  • Do you want to be on my podcast, Rodrigo?
  • I conducted a survey, and the participants asked for you…
  • I just had Brian on my podcast. Do you want to join too?
  • I want to run an idea that you came up with, Judy
  • Question for you, Kenneth…
  • Why I think you’re the right fit for my upcoming podcast

Ensure your subject life is as personal and specific as it can be. It will indicate that you’ve done your homework. More importantly, ensure your subject line isn’t different from what is in the actual email. This is an excellent way to establish trust with your recipient. If there’s no foundation of mutual trust and respect, the relationship won’t materialize.

4. Get To The Point

There are millions of emails sent every day that talk about the values and mission of a company and why the recipient will benefit by partnering with them. In the majority of cases, professionals don’t find this meaningful, and why would they? All a recipient cares about is how you can assist them? Hence, it is crucial to stick to the crux of why you’re sending the email.

For instance, if you’re looking to secure someone on your webinar, podcast, or blog, make the following elements part of your outreach email.

  • Introduction.
  • What’s the purpose of reaching out to them (what type of opportunity/partnership you’re looking for?)
  • How can you help them promote their business?
  • How will they benefit from it? (For example, how many leads can they expect by being featured on your podcast/webinar? How many readers will read the blog post the recipient features in?)
  • How will they benefit from your audience?
  • Finally, ask.

5. Review Your Copy

Before you make a copy, draft an outline. It will help you remember the points to include and the topics you need to focus on to not miss out on anything. After you finalize your copy, read the outline and see if you’ve missed anything.

This outline will be an excellent reference to draft the final email, helping you get your message across in a clear, confident manner. The main goal of your email is to get the recipient to meet you. It’s not a time for a sales pitch. Just go over their pain points and cleverly explain how you can help deal them with their issues.

6. Don’t Forget To Follow Up

Adding a touch of personalization in your outreach email is quite essential – and we’ve stressed this multiple times in this article. Thus, following up with the intended recipient should also be personalized.

If you’re running a massive outreach campaign, create a sequence of automated emails and send them to all your prospects. This will ensure you comfortably occupy the topmost position on their list. With that being said, don’t go crazy with the follow-ups; otherwise, you’ll literally be spamming them. This is more annoying and will do more harm than good.

Takeaway

Email marketing is great if you’re looking to develop and nurture opportunities to grow your business. Embodying the above tactics by TheWebAppMarket, you can definitely maximize the possibilities to strike the accurate chords once you work through your way and will play in the long run.

Shift your focus to building relationships and creating conversations – the two keys which are necessary for successful email outreach. Additionally, don’t expect a lot, you’ll achieve rewards but work with patience.  Let us know if you agree!