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iota - ML

iota - ML

Empowering Marketers with
AI-driven Hyper-Relevance.

App Review 2023

App Review 2023

WAM Rating - 4.8

CDH John Conway

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Iota-ML: Unlocking Unique Insights for Ultimate Data-Driven Excellence

Content Menu
Introduction
Product Introduction
Main Features
Cost and Pricing
How to Use?
Why Choose iota-ML?
Ratings by TheWebAppMarket
TheWebAppMarket Verdict
Join iota-ML Community

Introduction

Are you a marketer feeling overwhelmed and stressed while trying to optimize your marketing strategies and enhance customer engagement? 

Don’t worry; we have a solution for you. 

iota-ML is a powerful machine-learning platform designed to help you overcome these challenges and achieve outstanding results.

Product Introduction

iota-ML is a cutting-edge and user-friendly platform that uses machine learning to turn your marketing efforts into experiences that are highly relevant to your audience. 

Hyper-relevance has become crucial for brand retention and growth strategies in the current competitive environment. 

More than 60% of consumers want brands to provide hyper-relevant experiences. You can meet and surpass their objectives using iota- ML.

So, what exactly does iota-ML offer? 

Let’s dive into the benefits it provides to stressed marketers:

  • Effortless Data Integration: Seamlessly connect iota-ML with popular platforms like HubSpot, Salesforce, Shopify, and Google Analytics to access and utilize your existing data without complex integration processes.
  • Impactful Technology Selection: Choose from impact technologies such as Uplift, tribes, and predict to address specific marketing challenges and achieve remarkable results.
  • Off-the-Charts Improvement: Use machine learning to uncover trends and preferences in your data, which can significantly improve campaign effectiveness and client engagement.
  • Dedicated Data Heroes: Get support from a group of data heroes prepared to help you by offering direction, selecting technology, and interpreting insights.
  • PII-Free Platform: PII-Free Platform: Use a PII-free platform that doesn’t need or keep personally identifiable information to protect the privacy and security of your consumers.

Experience the power of iota-ML and uplift your CRM marketing performance within 30 days.

Contact us or schedule a meeting to learn how iota-ML can benefit you. 

Welcome to the hyper-relevance era!

Products

Uplift Product Introduction:

Uplift is a powerful machine and deep learning technology designed to uncover uplift signals and optimize marketing campaigns. 

Here’s how Uplift can help you overcome your obstacles and improve your marketing initiatives:

  • Comprehensive Data Utilization: Uplift makes use of all client data that is accessible, enabling you to analyze experiments without the requirement for data integration. Numerous data sources offer insightful information that you can use.
  • Seamless Test Analysis: Test analysis is seamless thanks to Uplift’s simplicity, which saves you time and effort. It does away with complex data integration procedures, allowing you to obtain helpful information rapidly.
  • Targeted Recommendations: Uplift makes specific suggestions regarding which clients to approach. You may maximize the impact of your targeting strategies by determining the segments that are most likely to respond favorably.
  • Scoring API for Precision Audiences: Uplift’s Scoring API, you may create audiences based on uplift signals. This allows you to design incredibly targeted and customized programs, increasing customer engagement.

How Can Uplift Help You?

  • Report Results and Impact: Uplift enables you to report results accurately by assisting you in understanding the impact of your testing. Measure, Uplift, and show stakeholders the impact of your campaigns.
  • Gain Customer Insights: Uplift offers insightful data on the customers most impacted by your marketing initiatives. For increased engagement, target specific segments with your messaging and initiatives.
  • Easily Roll Out Successful Results: Uplift makes it simple to duplicate effective uplift techniques. Implement what works to increase ROI and campaign effectiveness consistently.

Predict Product Introduction:

Predict is a powerful machine learning solution that harnesses the potential of ML to identify audience opportunities and optimize your marketing campaigns.

Here’s how Predict overcomes your obstacles and strengthens your marketing initiatives:

  • Easy ML-Based Targeting: Predict makes it simple to use machine learning to target your audience. Press a few buttons to target specific products, behaviors, preferences, and content types, ensuring highly tailored campaigns.
  • Identification of Super-Responders and Look-A-Likes: Predict, integrated with the iota platform, finds super-responders and audiences that are similar to them for you. It pinpoints customers most likely to respond favorably by examining data and patterns, maximizing engagement.
  • Seamless Integration with Your Marketing Platform: Due to Predict seamless integration with your existing marketing platform, your implementation will be completed on time.

How to Predict Can Help You?

  • Personalized Customer Experience: Sending customers more of what they like results in a highly customized experience that encourages engagement and loyalty.
  • Increased Customer Engagement: Use Predict to optimize your campaigns and increase response rates, conversions, and customer engagement.
  • Rapid Response to Business Needs: Take advantage of Predict ability to adjust to changing circumstances and seize opportunities quickly.

Tribes Product Introduction:

Tribes is a marketing ally that uses machine learning to categorize data effectively. Discover and interact with audience segments in your first-party data to give the context and meaning of your campaign. 

Tribes can help if you want to learn more about your customers, have trouble with data queries, or lack information on their profiles and involvement.

Key Features:

  • Proactive Data Mining: Tribes operate around the clock, mining your data to find insights and obviating the need for human investigation.
  • Decision Engine: 150+ messages/year with prioritized insights, segments, profiles, metrics, and nuggets delivered to your mailbox.
  • One-Click Audience Activation: Activate audience segments with a single click using the one-click audience activation feature for targeted marketing.

How Tribes Help You:

  • Feel Smart, Look Smart, Take Action: Tribes give customers the insights to make wise decisions and act confidently.
  • Streamlined Audience Activation: Effortlessly activate audiences you find from your email to campaign execution in a flash.
  • Upgrade Customer Engagement: Deepen your knowledge of customer profiles and campaign participation as you hone your tactics.

Cost and Pricing

For specific information about the cost and pricing of iota-ML, We recommend visiting their website or contacting their sales team directly. 

They can provide accurate and up-to-date details regarding their pricing plans, subscription options, and any additional costs associated with using their services.

How to Use? 

Data Connectivity:

  • Run a random marketing experiment.
  • Add customer attributes to your campaign dataset that is PII-free.
  • Use the iota-ML platform’s machine learning technology for same-day results.
  • Gain knowledge of the super-responders and their hyper-optimized response patterns.

Data Privacy @ iota-ML:

  • The platform is made to work with pre-processed datasets, protecting the privacy of the data.
  • Integration doesn’t need any personally identifying information (PII).
  • The machine learning engine’s advanced algorithms find and flag potential PII for user evaluation.
  • To ensure data privacy, friendly experts support feature engineering and anonymization steps.

Data Security:

  • Iota-ML is ISO27001 compliant, ensuring adherence to international information security standards.
  • ICO registered, demonstrating a commitment to data privacy and compliance.

By following these steps and leveraging iota-ML’s data connectivity, data privacy measures, and data security features, you can effectively utilize the platform to optimize your marketing 

strategies and enhance customer engagement.

What Makes iota-ML Unique?

  • Direct-to-Inbox Reporting: For speedy decision-making, get campaign stats, consumer profiles, and uplift evaluations delivered right to your inbox.
  • Actionable Insight On-Demand: Get important, lucid insights targeted for marketers and analytics professionals when needed.
  • Automated Data Hygiene: Handle insufficient data, missing data, and outliers with the help of our automatic data cleansing module.
  • Smart Progress Alerts: Without frequently refreshing, stay informed in real time about the status of your requests.
  • Simple & Secure Client Portal: An easy-to-use and secure client interface is available for quick data upload and analysis.

Model Search Functionality: Benefit from advanced machine learning that looks for and assesses models to make practical recommendations.

Did You Know?

Ratings by TheWebAppMarket

Product Design – 4.8/5
User Interface  – 4.9/ 5
Ui / UX – 4.8/ 5
Overall Performance – 4.8/ 5

TheWebAppMarket Verdict

In today’s highly competitive market, hyper-relevance has become crucial for brand success. 

With more than 60% of customers expecting hyper-relevance from their brands, staying ahead of the game is essential. 

iota-ML offers a solution that helps businesses achieve hyper-relevance and drive customer retention and growth.

Here’s why iota-ML stands out:

  • Revenue Impact: Companies lost $1 trillion in revenue in 2017 due to a lack of relevance.iota-ML helps businesses capture revenue opportunities with timely and personalized experiences.
  • Customer Switching: 64% of brand switches occur because of perceived irrelevance. iota-ML enables businesses to understand customers better and deliver highly relevant experiences.
  • Business Continuity: One in four customers would stop doing business with outside companies. iota-ML ensures businesses address evolving customer needs and objectives.
  • Recommendations and Advocacy: Relevant companies are 68% more likely to be recommended. iota-ML empowers businesses to create experiences that drive positive word-of-mouth and organic growth.

iota-ML understands the importance of hyper-relevance in today’s market. 

Their software provides actionable insights, automates data hygiene, and offers direct-to-inbox reporting. 

With advanced machine learning capabilities and a secure client portal, iota-ML helps brands thrive by meeting customer expectations and unlocking data potential. 

Choose iota-ML for hyper-relevance, innovation, and lasting customer relationships.

Join iota-ML Community

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John Conway_Chief Data Hero iota-ML
John Conway
Chief Data Hero iota-ML

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John Conway_Chief Data Hero iota-ML

John Conway

Chief Data Hero iota-ML

Chief Data Hero iota-ML

John Conway

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Download Links

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About TheWebAppMarket

TheWebAppMarket is the leading ratings and reviews platform for web apps, mobile apps, software solutions, and digital service providers. Besides offering top-notch online marketing solutions to global brands and startups, we also offer affordable ASO services for app developers. So if you are a fellow app entrepreneur looking to get your app reviewed by TheWebAppMarket, get in touch today.

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