You being here can mean two things:
In both cases, you’ll need a UX-optimized app to ensure your customer’s checkout once they sign up.
So here are seven tips to optimize your app’s UX.
A complex UI can scare your customers away. You can avoid this situation with a minimalist UI.
Here’s how you can do it.
The main buttons on an eCommerce mobile app can be:
The placement of these buttons on the app can make or break the deal.
Most buyers use their right hand’s thumb to operate their phones. So the part of the mobile screen within reach of the thumb is where these buttons can be best placed.
The idea is simple — avoiding barriers between your customer’s thumb and the Pay button!
According to the rule, users should find their product within three taps on an app. If the product’s placement exceeds three taps in the hierarchy, they may get frustrated and abandon the app without shopping.
So, simplify your arrangement simple. For example, if a buyer is searching for Sneakers, the product arrangement may look like this:
Product category (Men)
↓
Sub-category (Shoes)
↓
Product (Sneakers)
On the third tap, the buyer must see all the Sneakers available in stock. As they scroll down, they can apply filters as needed.
Most people abandon a shopping app because of its long registration process.
So if you want your audience to sign up on your mobile app, make it easy. One-click signups with social media apps or Google are your best options.
Apart from this, some buyers prefer guest checkout to dodge lengthy registration and information sharing. So, enable guest checkout on your app. Once you build credibility in your industry, this friction will no longer exist.
First things first. Make your search icon visible to the customers.
Secondly, improve your eCommerce app’s search algorithm. Recognize the terms people use to search for products and add them to your algorithm.
The more you help people narrow their product search, the more likely they will buy from you.
Bonus Tip: Auto-suggest is a great option to save your users time and effort.
Keep navigation out of your creative experimentation. Use simple navigation patterns common to iOS and Android users.
Besides, gesture-based navigation is another notable option to consider. Identify common gestures people use to navigate through a product page. For example, zoom-in and zoom-out can be done with a double tap or pinch-out.
Vertical filtering doesn’t allow users to see active filters and irritates them. But horizontal filtering — while giving a complete view of filters on scrolling — uses full-screen width to show these filters in action.
This way, they can see what a custom product looks like. They will likely purchase the product if they are impressed with the applied filters.
Optimizing your mobile app’s UX with buyers’ preferences in mind can increase your conversions and bring more sales.
So, let us know when you implement these tips. We’d love to know how the results they generate!
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