15 Top Social Media Apps To Consider For Your Company To Increase it’s Reach in 2023

Regardless of whether you want to gain some traction and visibility for your start-up or are an advertiser hoping to wander into web-based media promoting, it’s useful to know the most famous social media applications doing the rounds lately. This will permit you to amplify your image reach via online media, focus on your target audience and accomplish your web-based media objectives. 

Obviously, it isn’t just about the size of the audience that is on that app but it also is important to know is your relevant audience a major player of the social media application audience? Does it fit your image picture? Is your intended interest group utilizing that online media webpage? What number of online media marketing apps would it be advisable to be on and how would you manage to target the right audience from each social media app. 

To make things simpler for you, I did some exploration and assembled data about the 20 top online social media applications currently. Some may sound familiar while others may sound unfamiliar to you. 

Some interesting facts on social media:

• For setting, as of Dec 2019, Total worldwide population is 7.8 billion 
• The web has 4.54 billion people 
• There are 3.725 billion active web-based media clients 
• By and large, individuals have 7.6 different social media accounts inclusive of all social media applications.
• On an average the time spent on social media each day is 142 minutes per day 
• 91% of retail marks utilize at least 2 online media channels 
• 81% of all little and medium organizations utilize some sort of social media page.
• Facebook Messenger and WhatsApp handle 60 billion messages per day

15 Top Social Media Apps in 2023:

1. Facebook – Best Social Media Apps

Facebook is the greatest online media app around, with in excess of two billion individuals utilizing it consistently. That is nearly 33% of the total populace! There are in excess of 65 million organizations utilizing Facebook Pages and in excess of 6,000,000 pages effectively advancing their business on Facebook.

Practically all substance design works incredible on Facebook — text, pictures, recordings, live recordings, and Stories. Yet, note that the Facebook calculation organizes content that sparkles discussions and significant associations between individuals, particularly those from loved ones. 

94 percent of Facebook’s clients access Facebook by means of the portable application

2. Instagram – Best Social Media Apps

One of the most time is spent on Instagram by the Millennial and Gen Z population. Instagram is a photograph and video sharing online media application. It permits you to share a wide variety of things, for example, photographs, recordings, Stories, and live recordings.

Instagram keeps releasing updates frequently and it has likewise as of late released Reals for short video recordings and has IGTV for longer-structure recordings.

As a brand, you can have an Instagram business profile, which will give you a rich examination of your profile and the amount of time people spend these days on Instagram will help you get much better visibility.

3. WhatsApp Messenger – Best Social Media Apps

WhatsApp is a messaging application utilized by individuals in more than 180 nations. At first, WhatsApp was just utilized by individuals to speak with their loved ones.

Progressively, WhatsApp has now created business accounts and many official businesses are now dealing and interacting with their customers through WhatsApp. It has been working out its business stage to permit organizations to have a legitimate business profile, to give client service, and to impart updates to clients about their buys.

For private ventures, it has manufactured the WhatsApp Business application while for medium and enormous organizations, there’s the WhatsApp Business API.

WhatsApp has become one of the most popular social media and messaging applications. Not only to keep in touch with friends, family and relatives but also to seamlessly help businesses interact with their target audience.

4. Telegram Messenger – Best Social Media Apps

Telegram is similar to WhatsApp but with a lot more added features. It can be used to make groups with approximately 2 lakh participants. It is popular on how secure it is as a messaging application as it has encrypted messages at the back end.

There are a few different ways brands can utilize Telegram, other than giving one-on-one client service. For instance, brands can make chat-bots for the Telegram stage or utilize Telegram’s station highlight to communicate messages to a boundless number of supporters

5. LinkedIn – Best Social Media Apps

LinkedIn is presently something other than a resume and pursuit of employment. It has advanced into an expert web-based media web page where industry specialists share content, network with each other, and manufacture their own image.

It has likewise become a spot for organizations to set up their idea initiative and authority in their industry and draw in ability to their organization.

LinkedIn likewise offers job opportunities, helps boost your resume by providing you with various courses through the premium membership, helps business by sending customized advertisements to LinkedIn inboxes, and showing promotions by the side of the site.

6. Tumblr – Best Social Media Apps

Tumblr is a microblogging and social media app for sharing content, photographs, recordings, sounds etc. The millennial and gen Z widely uses it for blogging and reading customized blog content.

By all accounts, a Tumblr blog can look simply like some other sites but the content here is the differentiating factor. It has more than 250+ books and can help you create your own GIFs , stickers and text.

7. YouTube – Best Social Media Apps

YouTube is a video-sharing application which can easily hook the audience with the content it has on the site. Every other business/ content creator/ individual wants to be on YouTube for the wide reach it has and attractive payment policies per number of subscribers.

To begin, you can make a YouTube channel for your image where you can transfer recordings for your subscribers.

Other than being the second greatest online media webpage, YouTube (claimed by Google) is likewise regularly known as the second biggest internet searcher after Google.

8. WeChat – Best Social Media Apps

WeChat developed from a messaging application, much the same as WhatsApp and Messenger, into an all in one social media application. Other than messages and calls, clients would now be able to utilize WeChat to shop on the web and make payments, transfer cash, book taxicabs and that’s only the tip of the iceberg.

WeChat is generally famous in China and a few pieces of Asia. On the off chance that you are working together in those territories (where online media stages like Facebook are restricted), WeChat could be a decent other option.

9. QQ – Best Social Media Apps

QQ is a messaging application that is amazingly famous among youthful Chinese. (It is utilized in 80 nations and furthermore accessible in numerous different dialects).

It additionally empowers users to brighten their symbols, watch films, play internet games, shop on the web, blog, and make installments. 

It appears to be that while QQ, a work area local stage, used to be the top online social media app in China, WeChat, an informing application from a similar parent organization, has replaced it for the top spot in terms of users.

10. Twitter – Best Social Media Apps

Twitter is a mainstream web-based media application, a known constant public micro blogging network where users can get new updates quickly. It has been valued by the greater part of the portable online audience for its short word limit for every tweet that makes the information very concise and to the point.

Its accentuation on the ongoing data and the things that are going on around the globe makes this informal communication site exceptional and unique in relation to other online media stages.

Twitter is likewise an ideal online media stage for client support. As indicated by the promoters, over 80% of social client care demands are served on Twitter.

11. Qzone – Best Social Media Apps

Qzone is another mainstream social media app based in China, where users can transfer interactive media, compose and read blogs and adorn their own virtual spaces. 

As per a few people on Quora, Qzone is by all accounts more well known among adolescents (while WeChat is more famous among grown-ups). Be that as it may, the ascent of portable based stages like WeChat appeared to have caused a decrease in popularity of work area-based stages like Qzone.

12. Snapchat – Best Social Media Apps

Snapchat is an online media application that centers around sharing photographs and short recordings (also known as snaps) between companions. It made the Stories design well known, which in the end multiplied on other online media stages like Instagram.

In any case, the ascent of Instagram Stories appeared to have obstructed Snapchat’s development and advertisers’ enthusiasm for utilizing Snapchat for their brands all in all. 

It can help companies create their company filters, spread the buzz with Snapchat’s 3D Bitmojis on their photos.

13. Pinterest – Best Social Media Apps

Pinterest is where individuals go to find new things and be propelled, very dissimilar to most online media destinations where engagement is the essential core interest. It helps influence the buying behaviour of your consumers towards your brand if your ideas have received a good response.

For businesses it is a very important place to be as users can be influenced to purchase new things, having a presence on Pinterest could help put your image on their brains.

14. Reddit – Best Social Media Apps

Reddit, otherwise called the first page of the Internet, is where clients can submit questions, connections, and pictures, examine them, and vote them up or down. 

There are subreddits (niche groups on Reddit) for a variety of topics. Subreddits, in any case, have various benefits and it’s always beneficial to check whether there are mainstream subreddits that can actually help you with some kind of background.

15. Line – Best Social Media Apps

Being a free versatile application, Line has a great deal to bring to the table, for example, voice and video calls, instant messages, and a boundless assortment of innovative stickers with the goal that users have a safe and secure messaging app that has all back-end data encrypted protecting the chats of the users.

Today, the web-based media application has in excess of 600 million clients cooperating on its foundation from everywhere the world.

EDITOR’S CHOICE

These social media apps are just a glimpse of what social networking has to offer. These apps are becoming hubs for businesses along with entertainment. They have found to be quite useful to gather and disseminate information.

However, TheWebAppMarket suggests Facebook to be the best social media app for 2022 because no matter what year it is, no matter what situation it is, Facebook tends to find its position to the top.

With its stories and improving filters, facebook reached people with new tendencies. It also manages your growing business through one platform.