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5 Clichés about IOS/ Android Push Notifications Services You Should Avoid in

2022

Push notifications
Push notifications
Push notifications

5 Clichés about IOS/ Android Push Notifications Services You Should Avoid in 2022

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Introduction
Better avoid them or face the consequences!
1. Don’t write a thesis
2. Don’t force them to switch
3. Time can be both: best or worst friend
4. A book is indeed judged by its cover
5. Don’t throw bombs at them
Final Words

Introduction

The IOS push notifications is an effective online marketing channel for building a proper marketing campaign that helps in increasing and improving the business outreach.

Push notifications have proven their worth by helping businesses to earn profits by improving user engagement and increasing traffic on the website. 

The conversion rates also took a positive growth with the usage of push notifications in the eCommerce business. 

Although push notifications can turn against your business growth if not handled as they needed to be.

Better avoid them or face the consequences!

Push notifications have shown incredible sales growth in the online marketing ecosystem. A recent study found out that more than 48% of the users purchased something after they saw the pop-ups messages on their mobile screen. 

But technology never gave you anything without a cost. It is equally harmful to your business if you do not keep a check on it. Similarly is the case with push notifications. 

In this article, we will discuss how push notifications can become a nightmare for your business growth if not taken care of. We will also come to know about how you can prevent this from happening by keeping a few things in mind when you hit push.

Push Notification tips

1. Don’t write a thesis

Nobody has time to read long, tedious texts in today’s busy world. So make sure you don’t end up making your customer use your long push notification messages to go to sleep while reading it. Such notifications can bring situations like deleting the app from the phone or opting out of the push notifications as they are monotonous and irritating at the same time.

You need to use short, and creative messages that are fun to read and deliver your message to the customers. Avoid using generic content in your push notifications.

2. Don’t force them to switch

Don’t be under the impression that sending push notifications is enough for the day. If you do not analyze users’ behavior and their interests, you might end up providing them with a poor experience. That will further affect your online business growth.

To avoid this make sure you segment your customers with the support of high-quality business intelligence (BI) tools to note the in-app behavior of the users and design push notifications that fulfill their requirements.

That way they will know that you value them and will eventually show interest in your app, or website. To boost the conversion rate, make sure you select the custom CTA (Call to Action).

3. Time can be both: best or worst friend

It is a quite common mistake to take time for granted. While dealing with delivering push notification situations, marketers forget that if they are dealing overseas then they need to take account of the different time zones. Depending on these time zones, users must be sent push notifications.

Not too early, not too late! If you send too early, while they are getting ready in the morning, or leaving for their work, or might be working, your push notifications will simply be avoided by the user. 

If you send too late while they are sleeping at night, you might end up irritating your users to the point where they will discard using your application services altogether.

4. A book is indeed judged by its cover

Usually, the marketers focus on sending the push notifications but somehow forget the fact that every user is unique and so are their interests. Now if somebody wants shoes and you give them a hat, they will left-swipe the message.

Businesses often fail to understand users’ needs that just disappoint their expectations from you. It is important that users are carefully observed and it is your duty to understand their desires and personalize push notifications accordingly.

5. Don’t throw bombs at them

Well, they feel like bombs when the phone screen is ringing with the heavy drops of these push notifications after every some time. There is a concept that the number of push notifications delivered is directly proportional to the number of conversions and boost in user engagement. But this concept is merely a hoax.

You end up losing users as they did not sign up for your services for this. Many studies suggested that you must not send these pop-up messages more than 5 times a week.

Just focus on the quality of your push notifications and ask yourself: “Are they engaging enough?”, “Are they fun to read?”, and “Are users coming to the website after reading the content in the push notifications?”

IOS Push Notification

Final Words

IOS push notifications are no doubt an amazing invention that has helped businesses to overcome their battles with competitors. These push notifications have also helped to give oxygen to business websites and mobile apps by improving user engagement, boosting traffic on the website, and converting visitors into customers.

All you need to follow are a few simple rules to avoid the adverse effects of using push notifications. Do not underestimate the negative impact of this marketing tool as it is not wise to add oil to the fire.

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