Slide Background
InAppStory Logo

InApp

Story

Boost App Engagement with Mobile App Stories

InApp

Story

Review 2021

InApp

Story

Review 2021

Founded by Vladimir Lastovsky

WAM Rating - 4.8

Request a Demo
Request a Demo
Request a Demo
InAppStory review_TheWebAppMarket

InAppStory: Boost App Engagement with Mobile App Stories

Content Menu
Why are Stories a must-have for your business?
What is InAppStory?
Features: What makes InAppStory a powerful business tool?
How to get InAppStory for your Business?
InAppStory User Testimonials
Ratings by TheWebAppMarket
TheWebAppMarket Verdict
Join InAppStory Community
About TheWebAppMarket

Why are Stories a must-have for your business?

Touch screen gestures like swipe up, tap, and beyond are most familiar to customers. Customers daily consume content in Stories formats that combine video and audio, animation, and text via Instagram, Snapchat, and other social networks. But this popular content format goes beyond social media. Businesses can leverage the familiarity of Stories to benefit their brand, whether it is to drive mobile app engagement, brand loyalty, or in-app purchases. Stories can be used as a powerful customer onboarding tool. Some of the popular ways leading businesses are using the Stories format include: 

  • App onboarding Stories to welcome first-time users, promote app features, and broadcast essential updates and alerts. These usually open on top of other UX/UI screens based on specific customer action (new session, app section click, etc.) 
  • Promo Stories to visualize special offers and run app marketing or sales campaigns to generate revenue.
  • Lifestyle Stories to help drive user engagement metrics. 
  • Interactive Stories for gaining user feedback using blend tests, quizzes, polls, and other interactions 
  • Gamified Stories to drive average screen time, reward app users, and raise returning users.

In today’s app review of InAppStory, TheWebAppMarket presents a top mobile app Stories tool trusted by businesses to help convert first-time app users into loyal customers. InAppStory’s partners witness a boost in user engagement while using the platform: user retention rises by 30%, and user session length increases by more than 2 minutes. Also, benchmark analytics report that the CTR of Stories is approximately 10x higher than the average click-through rate for banner ads.

InAppStory can help businesses find new user engagement paths, solve in-app goals, save in-house resources, delegate content creation, and manage Stories content, all in one place. 

The platform also helps drive customer satisfaction and additional mobile app revenue generated from sales garnered by mobile app Stories.

What is InAppStory?

The InAppStory is a Story builder tool that embeds interactive Stories to any partner’s app or mobile web for an unlimited time. It comprises UX design tools to create all Stories formats: images, animation, video with a set of interactive widgets, shopping tags, and games. 

The Stories on this all-in-one content marketing platform, are customized specifically for commercial usage comprising business-centric editor’s features, publishing settings, and built-in analytical tools. 

While there are multiple use cases for customer engagement platforms like InAppStory, the Stories feature can offer implicit (new sales) or explicit (higher mobile app engagement) commercial benefits. Businesses can generate leads by adding a button with a deep link in the Story to lead customers to a commercial offer or a landing page. Similarly, one can monetize app Stories by selling inventory to partners who wish to publish full-screen, single-page ads within Stories.

Mobile App Onboarding via the Stories format is one of the most crucial use cases of InAppStory. With stories, apps can create an interactive app walkthrough experience without any notification spam, explain complex topics playfully, collect user metrics, and offer a customized storytelling experience. 

Three key onboarding flows available in InAppStory include: 

  • Original onboarding: Use tappable Stories Screens to offer a quick recap of the most important app features. 
  • Interactive onboarding: Highlight key benefits and features using native interactive widgets like Story polls, question and quiz stickers, emoji sliders, or even HTML games for mobile.
  • Human onboarding: Personalize your app onboarding screens in Stories to user segments using the merge tags for collected behavior and demographic data.
InAppStory Onboarding types

Features: What makes InAppStory a powerful business tool?

In 2021, it is not enough to solely focus on product quality or service; businesses must improvise upon customer onboarding, browsing, and checkout processes. Similarly, having a chatbot in the name of real-time communication isn’t going to cut it anymore. 

In order to maximize ROI on customer onboarding and decrease churn rate, apps need to use Stories format creatively. In just two clicks, InAppStory allows for Progressive Onboarding, Function-Oriented Onboarding, and Benefits-Oriented Onboarding. To facilitate these, the user engagement platform offers the following features:

Features of InAppStory

1. Editor

Create, manage, collaborate and publish visual Stories with a no-code Design-Builder. It allows platform users to drag and drop images and full-screen videos, change text, adjust the buttons. InAppStory users can apply the Editor to customize the form, colors, fonts, layouts in a way native to their brand and UI/UX and collaborate with their team easily when needed.

2. User Personalization

InAppStory allows users to attach user segments from any CRM (just like in a Facebook business manager) making it easy for them to show different Stories to different people.

3. Customer Segmentation

Strengthen mobile app user segmentation and use dedicated specific customer segments for targeted marketing. For instance, users can use product tags for e-commerce to let customers buy products without leaving Stories as the app shows only the information relevant to user products in Stories.

4. Games

Gamify client communication with customized mobile games in Stories conceptualized and activated by the InAppStory team.

5. Widgets

InAppStory offers a range of interactive widgets for feedback, quizzes, promo codes, and more. One of the most popular widgets is Quest that lets users create games easily. Users can also change the Buttons and go anywhere inside an app, for example, or on other Stories, or somewhere on the Internet.

6. Statistics

The InAppStory platform allows tracking over 20 various mobile app user engagement metrics of Stories: CTR (click-through-rate), views, reads, likes or reposts, etc. You can easily evaluate, compare and import the data of your campaigns via custom APIs. You can also track performance in the analytical section of the console or export data in CSV format or via API.

7. Social Media Sharing

People can share Stories created by InAppStory on any social media platform, blog, etc. This way, when brands create content useful to customers via Stories, it can be shared across all third-party platforms.

8. Creative Studio

For enterprise clients that may not have the time or the expertise to create engaging stories for their business, InAppStory offers creative studio services where it handles the creation process- idea conception to final publication.

How to get InAppStory for your Business?

Three simple steps you need to follow to start onboarding new customers, growing brand reach, and converting retaining app users include: 

  1. Request a personalized demo: Take a quick call with InAppStory to understand the Stories console. Learn how to launch Stories directly to your app or mobile web, and see how it suits your business needs and target conversions. Get tips and leads on how to improve efficiency with the free consultation call. 
  2. Integrate SDK: Select a tariff plan and integrate the SDK into an app or mobile web. 
  3. Launch your first Stories: Once you integrate the SDK, you are ready to use in-app Stories as onboarding or publish Stories.

InAppStory User Testimonials

InAppStory user testimonials

Ratings by TheWebAppMarket

Design – 4.6 / 5
User Interface  – 4.7 / 5
Features  – 5 / 5
Overall Performance – 4.8 / 5

TheWebAppMarket Verdict

Converting new users into loyal fans is extremely difficult in today’s age of hyper-competition. Customers are smarter and more self-aware, choices are far more in number and quality, and in tech, the fight for user attention is the bloodiest of all wars.

With thousands of apps and web apps entering the market, marketing, and advertising bombarding social media feeds, businesses need to curate more personalized branding funnels to draw and retain a relevant customer base.

In 2021, one of the key content strategies to connect with customers is Stories. This content format popularized by social media helps strengthen content distribution, build awareness, improve mobile app engagement and user retention, re-engage users with an app, and grow revenue. In order to manage their app marketing workflows & mobile analytics, apps need tools like InAppStory to influence customer behavior in a native way.

Join InAppStory Community

Slide
Vladimir Lastovsky - Founder - InAppStory
Vladimir Lastovsky
Founder of InAppStory

Social Links

_____

Twitter Icon_WAM
Facebook Icon_WAM
Linkedin Icon_WAM

Download Links

_____

Request a Demo
Vladimir Lastovsky - Founder - InAppStory

Founder of InAppStory

Vladimir Lastovsky

Founder of InAppStory

Vladimir Lastovsky

Download on

Social Links

Request a Demo

Connect with InAppStory

_________

Twitter Icon_WAM
Linkedin Icon_WAM
Facebook Icon_WAM

Download Links

_________

Request a Demo
Facebook Icon_WAM
Twitter Icon_WAM
Linkedin Icon_WAM
Visit Website

About TheWebAppMarket

TheWebAppMarket is the leading ratings and reviews platform for web apps, mobile apps, software solutions, and digital service providers. Besides offering top-notch online marketing solutions to global brands and startups, we also offer affordable ASO services for app developers. So if you are a fellow app entrepreneur looking to get your app reviewed by TheWebAppMarket, get in touch today.

Similar Apps

Trending Apps

Verified B2B Service Providers