How To Measure Mobile App Users Engagement in 2022? – Key Metrics

Introduction
Download Number
Number of App Users
Active App Users
User Session
Time Spent in the App
Screen Flow
User Retention
User Churning
Business Conversion
Lifetime Value (LTV)
Final Verdict

Introduction

We are already living in a digitally advanced time when every app struggles to retain its user base because users are uncompromising regarding horrible user experience, underperforming apps, and lack of personalization. 

Keeping these factors in mind, companies, digital marketers, and app publishers now focus more on user engagement than ever before. So here, TheWebAppMarket is going to provide some of the time-tested measures to boost user engagement methods that all mobile app development companies need to address. 

Download Number

For the mobile app to become successful, there is no other alternative but to ensure optimum user acquisition reflected with download number. This is regarded to be the most crucial metric for evaluating app user engagement. In addition, this metric helps to take into consideration the user base of an app.

For tracking the download number and pushing it, detecting the source of the audience is of extreme importance. By evaluating this, you can easily see the impact and influence of marketing.  

Number of App Users

You need to track the total number of app users, including the old and the new users. For this, you need to track Daily Active Users (DAUs), Weekly Active Users (WAUs), or Monthly Active Users (MAUs), and this data should be categorized further by age, device, demography, gender, and other categories.

Active App Users

The active user is a critical metric that clearly shows the number of users who use your app among all the people who downloaded the app. Active users can be further categorized into DAU (daily active users), Weekly Active Users (WAU), MAU (monthly active users), etc. This metric will show the users who happen to be recurring.

User Session

This metric can be categorized into session intervals and session length. The first will give an idea of the frequency of the users in using the app. The size of the user session is another crucial metric directly to show the engagement of the users.

Time Spent in the App

This is basically about the time users prefer to stay in the app. The same metric shows the time a user visits your app. Time spent by the users in the app is a crucial function that allows us to understand app user preferences, distaste, pains, and app performance.

Screen Flow

How many times did a user visit the Home Screen? Or, better still, what is the total number of user visits per app screen? Which screens get the most visits from the app users. The same analysis will also tell us about the user experience, app performance, and loading speed.

User Retention

How many users again return to your app after the first use? How many of them return within a week? How many app users return to the app in just a couple of days. This data will tell you how you can make most users return to the app repeatedly. Based on this data and based on other evaluations, an app can rigorously retain users and make them return to the app more frequently.

By targeting this metric earnestly, an app can include most of its users. Since the acquisition of a user involves considerable efforts and costs. You cannot lose users. 

User Churning

Churning users from one app to a new one is a significant metric that needs to be taken care of. There are users who, just after installing an app, never actually return to the app again. These churned users represent a big concerning area. However, it is just the opposite side of the user retention metric and offers the same effectiveness in pushing engagement and driving more traction.

Business Conversion

Finally, an app means business, and hence you need to measure business conversion with a priority. Every app comes loaded with a bounty of conversion features such as signing up, carrying out transactions, form filling, choosing an option, adding something to the cart, and many more. An app wants these actions to be performed by the users. These activities also convert into actual business or revue for the respective app. 

To calculate this metric, you need to grab data from the analytics and know how many users are getting active and fulfilling any of their objectives while using the app. More users at a given time will take these actions, and the app can enjoy higher business conversion. This is why the apps need to calculate conversion rates at every step.

Lifetime Value (LTV)

Lifetime Value or LTV is the most crucial metric directly responsible for reflecting the app’s revenue or income. This is the metric to evaluate the success of your monetization strategy as well. It calculates the revenue generated from each user before the user completely stops using the app any longer. All other user engagement metrics ultimately lead to this metric of business conversion within a specific time, 

LTV is widely measured by calculating the conversion volume of the monthly average by a user. Such a consolidated evaluation method can easily calculate revenue earned by an app within a specific period.

Final Verdict

Finally, every app engagement metric mentioned here is vital for the app businesses, and none of them is less or more important than the rest. All these engagement metrics depend on each other, and a pact can impact several other metrics. 

Last but not least, take into account the expansion of your app in terms of income, user base, and business conversion. This requires having an in-depth understanding of the business model that from the background runs the app. The business model should resonate with the monetization method and all other engagement metrics.

Recent Articles

With these 5 game-changing marketing methods, your startup can experience unmatched growth. Learn how customer-focused retention, A/B testing, multi-channel strategies, and data-driven decisions can take your company to new heights. Improve the success…

Continue Reading 5 Best Growth Marketing Tips For Startups

Innovative online apps created to improve your learning process will open up a world of educational possibilities. These apps revolutionise how you take in information and digest it, from interactive note-taking tools to…

Continue Reading Unique Educational Web Apps