Mobile Apps play a crucial role in that I-want-to-go, I want-to-know, I-want-to-do, I-want-to-buy moments. 

Before you grab your cup of morning coffee, chances are you have already turned to a mobile app to start your day. Whether it’s scrutinizing your own fitness regime, driving to your meeting destination, or adding the cost of a medium latte to your monthly account, one thing is super crystal clear – “Apps are an indispensable part of our daily micro-moments”.

Did You Know! Facts About Mobile Usage

The below listed facts and stats are certainly concrete to make people think about partnering with a reliable yet savvy-experienced mobile app development companies to cement their footsteps in the dynamically changing arena. 

More and more people download apps every now and then, but the truism is that many of the apps are abandoned or not even used once. Ipsos and New Google research unfurl how people discover and interact with apps – and what brands should do about it.   

#DidYouKnow 1

According to Statista, people spent on average 143 minutes daily on the internet through mobile, abiding goodbye to the desktop.

#DidYouKnow 2

The Global Mobile Data Traffic is projected to upsurge to seven-time between 2017 to 2022.

However, with an increasing number of mobile users, even well-known companies like Starbucks, Avis, Dominos are reaping the advantage of effective marketing solutions.  

Thus, taken into consideration this is a powerful way for brands to build deeper relations with the customers, specifically apps that harness the power of mobile app marketing. 

If you are a noob to the term “Mobile app marketing”, let me help you with an easy to understand the definition. 

“Mobile app marketing is a popular way of advertising that can complement a brand’s offline experience, attract a plethora of e-commerce choices or help connect brands with their target audience”.

Therefore, the mobile website, blended with mobile apps, has become an integral part of both clients and marketers. 

Here I am digging a little deeper into these insights to help you outline an effective mobile app marketing strategy.  But, before we jump straight to the conclusion, it’s important to find the answer to the most Frequently Asked Question.  

Why Should Brands Go Mobile?

Have you heard people addressing themselves as “Apple people” or “Nike People”? 

If it’s a YES, then you know what brand awareness can do for your brand – embed itself into customer lifestyle and shopping habits that continually allow them to help them grow and morph with your business. 

Let’s start with the journey. 

To uncover the way consumers are using the app, I surveyed approximately 8,470 people using smartphones who had used apps in the past few weeks. I found new insights into what drives consumers to install and interact with mobile apps. And, what causes people to abandon an app?  

#MobileApp Marketing Strategy 1: “Be A Person, Not A Firm”

The time you make a new friend, what do you like to discover about them? 

Will it be about their hobbies, passions, likes and dislikes or anything else? But, personally speaking, I pay attention to how they speak, what their topics of interest are, and what stuff makes them excited. 

These should be the traits your brand should determine and boulder about itself. To leave an everlasting impact on your audience, you have to define yourself as more than a firm that sells stuff. 

What else could work better if you had to introduce your brand to your friend?

#MobileApp Marketing Strategy 2: “Make Your App Discoverable Everywhere”

App Discovery Just Didn’t Happen In The App Store. The leading fore-runner of iOS and Android app development company accompanied by some marketers assumes that a big portion of consumers head to an app store to find new apps. 

Indeed, 40% of smartphones users search for apps in the app store. They curate as a popular choice to find new apps, from the gaming landscape to fitness tracking, live streaming and musical app, app stores are not the only way to discover such apps, though. 

People tend to find out about apps in all kinds of scenarios and instances while surfing their mobile, being engaged in an app, searching for some other specific app, watching YouTube. 

Thus, it will be rightly said: “Search Is A Major Source Of App Discovery.”

One of the four users finds an app through search. The search consists of finding it over app stores or sometimes on search engines too. But, searching through a search engine is prevalent for local apps, for tech aficionados and voyagers categories. In these three categories, the ratio is divided as follow for the average searches they seek for:

• Local apps (26%)
• Travelling Apps (30%)
• Technology Apps (59%) 

This dynamic shift in the consumer behaviour to find and learn about new mobile apps paves the way for marketers to think about their brand’s approach to app discovery. 

And, the good reason to tap into search to boost app awareness, search ads don’t just increase app visibility, they also drive app downloads by being present at the exact moment when a purchaser is actively looking for the same kind of app. 

Don’t leave any room for slip-ups, as according to Statista, there are over 3 million apps available in the market for download. This eventually is the most important factor than ever in today’s app market. 

#MobileApp Marketing Strategy 3: “Arrangement & Re-arrangement Of Apps”

It’s undeniable; people turn to apps to ease their daily grind. And, they are more likely to use them if they cater to a specific purpose. In recent research, it’s found that three out of four will use an app to simplify their lives. 

For instance, you can think of creating a retail app, which will help consumers to look for sales items, discounts, and coupons while shopping in-store. 

Apps have proven to be a lot beneficial during a customer’s purchase journey. Instead, one in two apps users turn to them to find information about a business or a product to make their purchase better. 

On the contrary, apps can be very quickly abandoned just after the transaction. Approximately around 38 per cent say they uninstall the app after completing the purchase and move on. 

• So, how to outline an app that attracts users in the first look?
• How can brands make sure that their apps are used not just once but again and again?

It’s simple, prove the worth and utility of your app. 

Whereas many brands break out in a sweat of getting lost in the app fog, it’s essential to hire a mobile app developer to provide the audience with a clear value. 

For Instance, Sephora enhanced its in-store shopping experience with its respective app that lets shoppers scan all products for a better piece of information. The brand is setting high paradigms by understanding what its customer needs during the micro-moments of their purchase journey.

#MobileApp Marketing Strategy 4: “Retaining Today’s App User”

Already provided you with the sheer number of mobile apps in the mobile app market, it’s more challenging than ever to gain an app user’s attention. 

This is why your app must stand out in the crowd – both in and outside of an app store. 

This way it makes it easy for people to find it, use it, and repeat the chronology. But, to make sure your app makes the bottleneck cut, it’s essential to show that it has clear value for your users, well past the initial app downloads too. 

These findings derived from the thorough research is for sure to help your brand build effective mobile app marketing strategies that will be hit not only in attracting but also keeping audience interactive – bringing tremendous value to your business.

Over To You

Ultimately, the ball is in your court. 

By far, you know the numerous strategies for improving your company’s brand awareness or optimizing your brand marketing strategies. Whether by leveraging the power of social media, installing great signage, or appearing at public events, your business can position itself as the sturdy pioneer in the public consciousness. 

But, with an experienced mobile company, especially iPhone app development company comes wrapped with excellent brand awareness, your business can seem to be the obvious “go-to” choice in your business verticals and outperform your competitors with ease. 

After all, don’t forget, brand awareness is a powerful concept that can leave significant impacts on your marketing efforts, consumers perception and revenue. Simply, follow these decisive protocols for establishing and creating awareness for your brand. 

You will find yourself with a loyal audience that recognizes your brand among your rivals, select your products time again and again, and spread the word to your family and friends.