| Introduction |
| Why should you have a web app for your real estate business? |
| Must-have features of a successful real estate web app |
| Things to consider when creating a real estate web app |
| Final thoughts |
| FAQ’s |
Real estate has been and continues to be an appealing field for aspiring business owners to enter. After all, while there are people, there will always be a demand for housing.
Nowadays, the search for a home is on the upsurge, and the use of web apps for this purpose has become a new norm due to the rapid digitalization of societies.
This is one of the primary reasons why real estate agencies would want to have their own web app platforms. Statistics show that more than 90% of US-based real estate companies have their own websites. However, why is there a need for personal web apps, and what other factors should be considered when deciding to create one?
To begin with, it was revealed that 93% of the US real estate searchers used online websites to find property in 2018. Whereas such a high rate was recorded three years ago, it is possible to boldly state that the percentage of online home seekers has increased even more recently, especially due to numerous restrictions created by the global COVID-19 pandemic.
These numbers clearly show that the majority of modern home seekers are favoring the use of innovative technologies and the Internet. There are several reasons behind this and they answer the question of why a real estate company would want to have its own business web app.
According to the National Association of Realtors data, all generations except Silent Generation and Younger Boomers actively use the Internet to search for housing. This fact implies that a real estate agent can effectively reach representatives of all the major generation groups. Such an outcome is highly beneficial as Millennials and Generation Y becomes more mature, thus contributing to the increased demand for housing.
One of the primary reasons why so many people use the Internet is its convenience. It is way easier to search for information online rather than spendiıng time to reach property, meet a real estate agent, and view it in the busy modern world. In this case, a real estate agency can take advantage of this trend and provide its potential clients with convenient services.
An effective real estate web platform has to be something more than a simple list of houses for rent/sale. To be competitive in the modern tech-savvy world, a company should provide some features for their clients.
When creating a real estate web app, it is advisable to begin with, the registration feature. First of all, it will allow users to have their profiles on the platform. Secondly, having registered users is highly useful as a company can acquire lots of data that can be used for personalized ads and notifications. The best way to implement this feature is by allowing users to register or log in with their social media accounts such as Facebook and Google. The more accessible, the better.
A good real estate web app needs to have a search engine that is supported by filters. Clients want to quickly search for a property of interest based on a variety of factors such as location, price, number of bedrooms, floor space, home type, listing type, etc. It is also highly advisable to consider implementing the ability to save entries of interest in some “favorites” sections. This is a proven way to enhance customization and provide registered users with additional convenience.
A typical listings feed in a quality real estate web app consists of one or a combination of two elements: map and list. A map should pin the locations of properties, while the listings need to provide essential information regarding each entry. This information includes property images and addresses coupled with the facts about the property and details about the one who posted it.
A real estate website should also provide its users with the ability to list their properties. This way, it will be possible to acquire a broader audience of both home seekers and owners while creating a virtual marketplace.
Like with any other platform, a real estate web app development process should focus on completing several tasks.
Website speed is one of the things that can scare off a potential client. If a website is not properly optimized to load quickly while featuring high-resolution images, there is a problem. To prevent this issue, it is better to avoid using too many plugins, simplify page design (nowadays, users prefer minimalism), and carefully consider the backend programming language that will be used. Finally, the website’s ability to process and handle high traffic volumes is imperative for optimizing its speed. A professional real estate development agency can take care of these factors.
An optimized web app is going to work smoothly on different platforms. Because the majority of the population has smartphones, they are actively using them as the principal means for searching for information. That is why a website should be optimized for both desktop and mobile platforms.
An implementation of the Internet Data Exchange in the real estate web app is mandatory. It allows a website to pull listing information from Multiple Listing Services, thus enabling a platform to integrate it into one’s listings.
A customer relationship management system is imperative for a real estate agency as the whole business is based on the relationship with home seekers, owners, and other stakeholders. That is why it is better to consider your business needs from the CRM system — this way, you will be able to choose the one that suits you best.
The real estate market is going to grow along with the population increase. This means that the demand for excellent real estate web platforms is going to escalate. If your goal is to monetize this trend effectively, it is essential to understand the core functionality and features that your web app will provide to the users. As such, you will be able to distinguish your real estate platform from that of competitors and take your place in the market.
Communication, Active Listening, Social Cues, Negotiation, Patience, and Tactfulness are the six soft skills required by real estate agents.
The four categories of real estate are residential real estate, commercial real estate, industrial real estate, and empty land.
A stratified market occurs when supply and demand characteristics differ by price point within the same geographic area (typically by city).
For example, house sales for properties over $1.5 million may be brisk (seller’s market), but sales for properties under $750k may be slow (buyer’s market).
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