River App: Personalizing News For You

The online information-sharing ecosystem is at a critical inflection point. Users are giving up their privacy and being pushed deeper into their own echo chambers the more they engage with the social web.

In this day and age, users want to be informed through credible sources and also understand the context around a given event or news moment.

Considering this, TheWebAppMarket unveils the River app which will assist you to discover the content in a form of shareable stories.

River’s founders – Jeremy Fisher, Lev Brie, and Leland Maschmeyer – have built tech companies in New York for over a decade. After discussing the future of Stories and content discovery, they realized there was an opportunity to reimagine how we discover content. 

Together, they built a platform and technology from the ground up that makes discovery instant, anonymous, and personalized.

What is River?

River is a content discovery platform that distills the Internet. River instantly organizes everything people are talking about online – from sports to science, in the Times and on Twitter – into a personalized stream of bite-sized, shareable stories that gets better as you use it. 

Leveraging cutting-edge content understanding (what’s it about, who created it, how does it fit into the broader landscape) and personalization technology, River works without requiring user accounts, friending, following, or access to past online activity, allowing users to preserve anonymity, escape their bubble, and discover a broad range of perspectives. 

River App is the first platform that is able to evaluate across disparate types of content (e.g. tweets, websites, YouTube videos) and publishers (e.g. professional media, independent journalists, user-generated content), and cluster that content down to very discreet details.

Key Features of River:

River’s technology responds to new and unexpected events as they’re happening and learns as the community engages with them, creating a unique experience for each user in milliseconds that improves with each use.

From Joe Biden winning the presidency to the latest breaking COVID-19 updates, if it’s important, River knows and captures it in real-time.

• Catch up on everything happening in the world
• Open the app and uncover what’s trending within your interests.
• Learn more on a topic of interest or breaking news
• Explore relevant content proactively surfaced in your stream.
• Use search to surface relevant articles, tweets, videos and other content from across the internet.

Costing and Pricing of River:

The River app is free to download on the App Store.

What more to ask, right?

Staying up-to-date free of cost!

What can you do with the River?

There are two distinct ways users can discover content through the River App.

First, River is there when you hear about something that’s happened and you want to learn more. Upon opening the app, a story with the relevant articles, tweets, videos and other content on that topic from across the internet will likely already be there waiting for you to explore.

If not, you can use River’s search function to surface it.

Second, River is there when you want to catch up on what’s happening in the world – killing time waiting in line at the supermarket – open the app and uncover what’s trending within your interests, in the same way, you would in a social media feed.

Summary of River App Review:

Upon downloading River, users are prompted with a brief series of questions about categories they’d like to learn more about. That initial information grab is tied to the device that installed River, rather than to any one person and their personal information. 

River then quickly evolves its content recommendation, further personalizing the experience based on the specific phone’s continued usage of the app – not by any personal identifications.

As you continue using the app, River’s system improves and responds very quickly by showcasing relevant, timely information. 

The experience is simple and responsive, providing users with real-time and credible information about what’s happening in the world around them.

Alternatives to River:

Listed below are some of the alternatives of the River app to stay informed without all the doom scrolling

• Apple News
• Google News
• The Week

Additional Details about River:

Below-mentioned are the additional details of River including their official social media handles as well:

CEO: Jeremy Fisher

Founded: 2018

Social Media Presence: N/A