5 Best Email Marketing Service Providers For Small Business 2023

With studies showing an ROI of up to 4400%, Email Marketing is the fastest and the most cost-effective way to engage with your prospects/leads and nurture them into your loyal clients. For many upcoming companies, an email marketing service provider is one of the first tools you need to start and grow your business.

How to choose the Best Email Marketing Service Provider?

With so many options for choosing the right email marketing service provider for your business, it becomes difficult to find the best one that perfectly fits with your business requirements and helps fulfils your marketing strategy. 

Don’t worry, we are listing 4 basic points to keep in mind while choosing the best email marketing service provider:

• Easy to use – The email provider you choose should be easy to use and integrate with your business.
• Automation – Most of the email service providers offers automation to your email campaigns. But, it’s important for you to closely study them and choose the one that fulfils your business requirements.
• Industry – Some service providers specifically designed to service a certain type of industries. For example, GetResponse in one highly recommended platform for eCommerce industry. So choose the service provider that services your industry requirements the best.
• Pricing – Most importantly, choose the service provider that fits with your budget.

Let’s get started!

5 Best Email Marketing Service Providers

In this article, we’ll compare the services & pricing of the best email marketing service providers and help you choose the most compatible one for your business. 

1.tinyEmail

tinyEmail is an AI tool created to assist content marketers and copywriters in producing top-notch email subject lines.The software is user-friendly and has a number of special features that let users interact with, produce for, and interact with their audience.

An online tool like this serves the primary purpose of assisting companies in improving the effectiveness of their email marketing campaigns by enabling them to produce high-quality content that is appropriate for the target audiences.

The URL-based attribution feature is one of the many benefits the platform offers users in addition to helping them create the ideal emails for their audience.

tinyemail is excellent since it enables users to track sales and revenue automatically, making it simple to assess the success of your email campaigns.

PRICING:

Tinyemail has four pricing plans: Free, Standard, Pro and Custom. 

As the name suggests, the Free plan has no payment criteria where users can have up to 500 subscribers and other benefits. For the Standard plan costs $15/month, and can have unlimited subscribers, premium templates etc. The Pro plan charges $65 Monthly, where you can have unlimited subscribers, pre-built segments and much more. Last but not the least, comes the Enterprise plan where users will require a Custom pricing quote from tinyemail and can send billions of emails and enjoy other benefits to upgrade their email marketing. 

OUR INSIGHTS: tinyemail is undoubtedly a premium email marketing tool that will boost up your email reach. A great software to implement in your business. 

Get A Free tinyemail Account!

2. Encharge

Encharge is a marketing automation platform for startups and online ventures that enables you to design customized client journeys to boost sales. Encharge enables you to convert leads into sales possibilities and encourage users to register for your company. 

Utilizing behaviour-based emails from Encharge, you can increase trial conversion. With your business, you can encourage others to take the appropriate activities. You could automate crucial sales processes with interfaces with popular customer relationship management software. 

People can import information from their website or any other marketing tool, segment users based on page views, product usage, feature usage, and email interaction, and then deliver tailored messages to the ideal audience. 

Encharge is accessible through your browser and is offered as a web application.

PRICING:

There are two pricing plans in Encharge ie., Growth and Premium. The pricing options differs according to the subscribers. 

Subscribers starts from 0 to 50,000, and price ranges from $49 to $599. You can choose your favourable pricing plans accordingly with the scales provided by the website. Encharge also offers Custom Pricing plans which you can avail by connecting with their team.

OUR INSIGHTS: The best software for business and online services where you can definitely boost up your marketing automation to increase sales.

Get A Free Encharge Account!

3. GetResponse

GetResponse is another amazing marketing platform for small business and entrepreneurs. It is easy to use and available in over 20 different languages. 

They offer brilliant and easy to integrate marketing automation tools which allow you to curate smart automated campaign. They have over 500 email templates and a drag and drop editor allows you to create beautifully designed campaigns according to your audience and business requirements. 

GetResponse also offers appealing landing pages, responsive forms, A/B testing, tracking, autoresponder and an option to integrate it with any third party marketing software like ZenDesk, Google Docs, SalesForce, OptinMonster etc. 

In addition to email marketing solutions, GetResponse provides a complete webinar solution, a lot of valuable resource like online courses, e-books, white papers and videos you can use in your marketing strategy and grow your business. 

PRICING:

• Free Plan – 30-day free trial for unlimited emails and all premium features.
• Basic (Starts at $15/month) – Allows 1000 Subscribers and includes Email Marketing, Autoresponders, Unlimited landing pages, Unlimited Automation templates, 1 Sales Funnel, Unlimited lead funnels, Facebook Ads, Sell e-products.
• Plus (Starts at $49/month) – 1000 Subscribers, and includes everything in Basic plus, Automation builder (5 workflows), Webinars (max 100 attendees), Contact scoring & tagging, 5 Sales Funnel, 3 users work together, 5 Webinar Funnels.
• Professional (Starts at $99/month) – 1000 Subscribers, and includes everything in Plus plus, Unlimited automation builder, Paid webinars, Webinars (max 300 attendees), Unlimited Sales Funnels, Unlimited webinar funnels, 5 users work together, On-demand Webinars.
• Enterprise (Starts at $1199/month) – 1,00,000+ Subscribers, and includes everything in Professional plus, Transactional emails, Account manager, Dedicated IP address, Deliverability consulting, Single sign-on (SSO), Webinars (500 attendees), Email campaign consulting.

OUR INSIGHT : A Go-to platform for all the beginners and entrepreneurs who wants to incorporate webinar service along with email marketing.

Get A Free GetResponse Account!

4. AWeber

Aweber is easy to use and highly recommended email marketing platform for small business and entrepreneurs looking to curate cool and engaging email templates and grow the email list super fast. Customers praise AWeber for its deliverability, and their team closely monitors their servers to ensure that your campaign is delivered on time with absolutely no delay. 

AWeber offers all basic email features like custom (drag and drop) email editor, pre-designed email templates and newsletter. AWeber is a great choice for email marketing beginners as they offer email automation, email workflows, email tracking, A/B testing, list segmentation, email autoresponders, and super easy and simple integrations.

PRICING:

• Free Plan – 30-day free trial with unlimited emails and all premium features.
• Paid Plan 1 ($19/month) – 0 – 500 subscribers with unlimited emails and all premium features.
• Paid Plan 2 ($29/month) – 501 – 2500 subscribers with unlimited emails and all premium features.
• Paid Plan 1 ($49/month) – 2501 – 5000 subscribers with unlimited emails and all premium features. 
• Paid Plan 1 ($69/month) – 5001 – 10,000 subscribers with unlimited emails and all premium features.
• Paid Plan 1 ($149/month) – 10,001 – 25,000 subscribers with unlimited emails and all premium features.

OUR INSIGHT: We recommend AWeber to all the marketers who are just getting started with email marketing. 

Get A Free AWeber Account!

5. Active Campaign

ActiveCampaign is an awesome email marketing platform for small business/enterprises as their team helps you get started with your business and you can see success much faster than any other platform. 

ActiveCampaign offers all the brilliant and basic features like email automation, data segmentation, triggered emails, autoresponders, email funnels, email scheduling, A/B testing, Chat & Email Support, Subscription forms. 

Apart from basic features, ActiveCampaign also offers advanced features like Facebook marketing, SMS Marketing, Free Design Services, Multi-User editing, Site Messaging, Geo-tracking Predictive Content and sending and many more which makes ActiveCampaign different and better from its peers.

PRICING:

• Free Plan – 14-day free trial for unlimited emails and instant setup.
• Lite ($9/month) – Allows 500 Subscribers and includes unlimited emails, Email Marketing, Send Newsletters, Subscription Forms, Marketing Automation, Chat & Email Support, Up to 3 Users.
• Plus (Starts at $49/month) – Allows 500 Subscribers, and includes everything in Lite plus, Facebook Custom Audiences, Lead & Contact Scoring, Integrations, SMS Marketing, Dynamic Content, Custom User Permissions. Up to 25 Users.
• Professional (Starts at $129/month) – Allows 500 Subscribers, and includes everything in Plus plus, Predictive Sending, Predictive Content, Customer Attribution & Path to Purchase, Win Probability, Conversion Attribution Reporting, Split Automations, Site Messaging, In-Depth Onboarding Consultation, Automation Strategy Consultation, 3 One-on-one Training Sessions per Month, Up to 50 Users.
• Enterprise (Starts at $299/month) – Allows 500 Subscribers, and includes everything in Professional plus, Customer Reporting (Beta), Custom Mailserver Domain, Dedicated Account Rep. Free Design Services, Free Social Data, Phone Support, Uptime SLA, Unlimited Users.

OUR INSIGHT : We highly recommend ActiveCampaign for all the beginners and small enterprises who are just getting started and want to see success faster.

Get A Free ActiveCampaign Account!

6. Keap

Keap is a great all-in-one email marketing platform having 2,00,000+ active users. There features like marketing automation and CRM service helps accelerates small business grow fast and easy. 

Keap allows you to sync your Gmail and Outlook account so that you can organize and manage all your client data and information from one single place. Saving a lot of time as you can send your emails from one single platform. 

Keap offers an automated process for sending customizable pre-designed emails and text messages to new prospects that help you with your lead nurturing strategies. It also allows you to create a repeatable sales process that will automatically send emails whenever a lead moves from one stage to the next.

Some basic features include customizable proposal templates, quote templates, invoices, payments, reports and offers an advanced marketing campaign builder that lets you automate any sales or marketing process you curate. 

In addition to the above, they provide support, training, and partners while fostering communities you can rely on, to make your dream of being your own boss a reality.

PRICING:

• Free Plan – 30-day free trial allows to add 500 contacts and provides all the features.
• Grow (Starts at $79/month) – Allows adding 500 contacts for 1 user and includes Client Management (CRM), Email Marketing, Business phone line and text messaging, Appointments, Quotes, invoices and payments.
• Pro (Starts at $149/month) – Allows adding 500 contacts for 1 user, and includes everything in Grow plus, Marketing and sales automation, Recurring payments, Landing page builder, Smar forms and reports.
• Infusionsoft (Starts at $199/month) – Allows adding 500 contacts for 1 user, and includes everything in Pro plus, lead scoring and company records, Advanced reporting and ecommerce.

OUR INSIGHT : We recommend Keap to all the business owners looking for client management software (CRM) that makes it simple and easy to convert leads into customers.

Get A Free Keap Account!

7. MailChimp

MailChimp is indeed one of the best and simple email marketing platform having millions of customers in over 175 countries. Their award-winning all in one tool is super easy to use and helps your business get in front of prospects. 

Regardless of your business size big or small, Mailchimp helps you with your email list building, email automation, data segmentation, and simple tracking for analytics.

PRICING:

• Free Plan – Allows you to send 12,000 emails with 2000 Subscribers, and including basic campaign templates, 7 marketing channels, 1-click automations, marketing CRM, Surveys, websites and custom domains
• Essentials (Starting at $9.99/month) – Allows you to send 5,00,000 emails with 50,000 Subscribers, includes everything in Free plus, All email templates, A/B testing, 24/7 award-winning support.
• Standard (Starting at $14.99/month) – Allows you to send 12,00,000 emails with 1,00,000 Subscribers, includes everything in essentials plus, Advanced audience insights, Retargeting ads, custom templates, Behavioural targeting automation series.
• Premium (Starting at $299/month)– Allows you to send 30,00,0,00 emails with 2,00,000 Subscribers, includes everything in plus, Advanced segmentation, Multivariate testing, Unlimited seats and role-based access, Phone support.

Get A Free MailChimp Account!

CONCLUSION:

f you have a small business and starting right now, we recommend AWeber to you as the best email marketing platform to start with. If offers pre-designed email templates that save a lot a time with your email marketing.

For all the eCommerce business owners, we highly recommend GetResponse wherein you can create and sent automated emails based on user behaviour like abandoned carts, remarking ads, first-time users etc. 

We wish you all the power and success in choosing the right partner for your business.