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Simple ways to build an email list from scratch

6 Simple Ways To Build An Email List From Scratch 2023

6 Simple Ways To Build An Email List From Scratch 2023

Despite all of the fascinating new social media platforms and channels coming out, email marketing is still the king of acquisition.

In fact, email is 40 times more effective at acquiring new customers than any other social media platform like Facebook, Instagram, and Twitter.

email is 40 times more effective at acquiring new customers

If you build an email list correctly, you

  • Buying an email list violates consent (GDPR)
  • Reputable email marketing platforms like GetResponseAWeber and ActiveCampaign will not allow you to use email purchased lists.
  • The people on the purchased list are totally unaware of your brand and offers.
  • You’ll harm you brand reputation.
  • People will consider you as a scam.

These are just a few reasons out of literally millions of reasons why purchasing an email list is a bad idea.

Now buckle up and take your notebook out as I’m going to bring forward the best and 100% legal methods to build your own email list from zero!

1. Give a good reason to Subscribe.

Put yourself into customer shoes and ask the following questions to yourself:

“Why Should I Subscribe?” or “What’s in it for me” before you prompt them with “Sign up to our newsletter” promotion.

Always remember, the visitors on your website get email propositions EVERYWHERE, so what makes you different, interesting, new and helpful?

 Don’t worry if you do not have the answer. You can find a few ways you can use to answer those questions.

 2. Offer Powerful Incentives.

Ask yourself, do you have a loyalty program or discount program available on your store. If yes, let them know the benefits of it as an “insider” to those you have signed up.

 This also provides a great opportunity to tell the “insiders” on your email list about any upcoming events, sales, seasonal discounts and other exciting announcements.

For example: You can see Forever 21 Notification bar “10% off the first purchase”

Now 10% is a pretty good incentive to Sign up, Don’t you think?

Forever 21 -Subscription Form

However, be careful not to overdue it though. Your visitors don’t want to received too many emails from you. If you do that, they will unsubscribe them from the list.

(Note, if you don’t have a loyalty or discount program for your store, check your competitor websites and make one right now)

3. Give away a piece of content (eBook, white paper, checklist, etc)

This is a very powerful technique to engage your customer and build a super fast email list as your providing them with valuable information.

Customers are genuinely tempted to provide their email address if they get the right information without paying a penny for it. 

Remember, the engaged users are your perfect customers to have in your email list as they love and enjoy your resources from time to time. There is no point in wasting resources and energy building an email list full of “tire kickers”.

I would highly recommend this technique as you want to include people in your email list who are actually excited to hear from you. Also, these people will always reply back with your call to action button and most importantly, spend their money with you.

4. What does a strong, intriguing piece of content look like?

Let me explain this to you with an example, if you running a store selling women’s footwear, you might want to curate a cool piece of content like “Boot Guide : How to Rock Boots like a Star this Fall”

As a result, visitors to your website would definitely have to opt into your email list to get the access to the complete guide.

Another example of John Crestani, an online mentor used a lead magnet to generate leads. 

John Crestani - Free Training to make money online

5Hosting a webinar to share practical advice, tips and tricks on a topic which your audience would find interesting.

Over 73% of sales and marketing leaders report states that webinar is one of the best ways to build your email list for your business.  

3 Easy Steps To host a Webinar?

  • Step 1) Use catchy and attractive topic’s such as how to earn money online. Losing weight tips and tricks etc. This audience finds these topic interesting and often take the webinar to increase there knowledge.
  • Step 2) Promise the audience a life changing experience and how they’ll walk out as completely new people. Also, add some urgency and fear of missing out element in the webinar reminder emails as if they will never get a better chance to improve their life without this webinar.
  • Step 3) Allow people to ask their questions and answer them all. So that the audience can a personal touch with your brand and offerings. This will increase the trust level and build a strong connection with them.  For example, check out how HubSpot uses a webinar to build email list and generate more leads.
How hubspot use webinar for lead generation

6. Use Gamification.

You have to be creative and think out of the box with email marketing. Along with offering discounts and deals to your visitors, Offer them with immediate rewards – like creating a scratchcard on which the audience moves their mouse around to scratch and get awarded with a special and exclusive offer.

You can also include a holiday card, quizzes and various other methods in your gamification marketing strategy.

We would recommend including quizzes as the audience feels like a fair exchange for their time, effort and information.

How to use gamification to increase more leads and subscribers

CONCLUSION

In this article, We’ve covered all the required steps to build an email list from scratch in 2022. You learned the effective and proven techniques to build an engaging email list.  

Buckle up and use these 6 best ways to build your email list and kickstart your business.

We wish you all the power and a successful email list building.