Interview with Moe Ali, the CEO of Seshhub [2023]

Thanks for having me. My name is Moe Ali, and I’m the Co-Founder and CEO of Seshhub. We’re based in Ottawa, Canada. Seshhub is a platform that enables anyone with knowledge to transform their services into an online business. A hub provides a website, also known as an online store page, where customers can visit and buy virtual appointments, events, and documents. It also has built-in video conferencing to host their purchased appointments and events, as well as a management dashboard to help keep track of everything.

We began working on Seshhub prior to the COVID pandemic and incorporated in October of 2019.

They’ve all had different lessons that have made it easier for me to navigate now. Although some things stand out more than others, it’s difficult to pinpoint specific events that have shaped my current reality, and I’d simply say that time spent running a business, whether successful or not, has and continues to help me the most.

By creating an online store and products, you can transform your knowledge in virtually any field into a credible online business in minutes. You can sell your time in the form of virtual appointments or virtual events, as well as documents. We will soon release an update that will allow store owners to sell videos as well. When selling a virtual appointment or event, there is no need for a third-party video conferencing application or download because Seshhub includes a built-in, web-based tool. On the dashboard, store owners can also manage their products, orders, customers, and staff members, as well as view all financials.

We’ve partnered up with Stripe, the world’s leading payment processing software; they’re PCI Level 1 certified, which means they’ve passed the most stringent payment regulations and security tests available. 

We’re still a small team at this point in the business, and the people involved have different personalities, but they all share a common drive and persistence in pursuing the big picture of something they believe in, which is the primary motivator right now.

Competing with titans is difficult, and the most difficult challenge is convincing potential users to switch from what they’re used to to something new that isn’t a household name. Having said that, it’s also very rewarding to see their reactions after a demo, to watch their success flourish, and to receive praise from users. So I’d say the most difficult part is getting users on board, but we’ve had no trouble keeping them.

We’re focused on the present and have a two-year planned timeline, but even that will undoubtedly change but to attempt at answering your question, I’d simply say it’s growth. Growth on all fronts, including user acquisition, market share, employees, and so on.