Interview with Stuart Verschoyle, the CEO of Digma [2023]

With over 16 years experience as a Frontend developer, working for digital marketing agencies across Surrey and London I decided to put my knowledge and expertise to use to create what I found to be most passionate about, Interactive videos. I wanted to create a business which will be at the forefront of this particular technology and help SME with making the most of their video content. Created over the pandemic, I knew that small companies may want to recycle their video content and what better way than to make it interactive and give it a complete makeover.

Born and raised in Guildford, I found myself interested in IT at around 11 years old at school many moons ago. Even more so when I was first introduced to the “world wide web” when I was first shown it by my godfather who is paralysed from the neck down from an unfortunate trampolining accident. He had been given special software and hardware so he could use the internet and communicate with the outside world even though he was stuck at home. Because of this I studied computing at college, moved to Bournemouth to study Multimedia communications at University and found my interest in website development and human computer interaction. My dissertation was based around my godfather on creating user friendly computer software for those with disabilities.

Being able to create something that the whole world could see was an amazing concept to me as I like to show off my work. The internet is the best platform for this. I also realised that it made good money too 🙂

I want to try and make a difference in the technology world for creating something unique.

Drive consumer engagement, whether on a desktop or mobile device, on your own website or on social media.​

Whatever your business or audience, add depth and context to your video content with our stylish overlays ​.We’ve made interactive videos simple. Just choose one of our beautiful templates, add your content, and you’re ready to go. You can also get creative with our fully-customizable plugins.​

Customer Engagement

Hot spots embedded in interactive videos allow brands to broadcast a direct call-to-action to the viewers. Enabling users to discover relevant content to what they are currently watching on the video.

Promote older content.

As you continue investing in video content, the reality is that some videos will get pushed to the back of the closet. Through interactive video, you can keep old content fresh by linking to it with newer updates. This ensures that older content has fresh eyes and that you get the greatest ROI possible for your strategic investment.

Longer viewer attention.

Did you know that most videos on YouTube have an average view time of just a few seconds? Adding interactive content keeps viewers interested and ensures that they are continuously engaged by your content.

Easy to build

Our platform makes it very simple to build engaging interactive videos with ease using our pre-defined templates and large plugin suite.​

Metrics

Track the success of your interactive video with in-depth statistics on clicks, duration, and usage.​

Digma is a set of applications and services that gives subscribers access to a web-based platform to create interactive videos and images, a drag & drop form builder and lastly a short link management service auto-generating qr-codes and link-in-bio landing pages.

Digma has its own hosted media library for videos and images. We use the best video content delivery network provider to ensure beautiful content is delivered every time across every device.

Captivate your online audience with our interactive and engrossing overlays that can be completely tailored to each unique campaign and its demographic. Increase your online performance, expand your web presence, and boost your advertising returns.

Using the most up-to-date advanced technology, DIGMA is an indispensable and instantly effective tool for marketing, outreach, and online retail.

Metrics that give you a full breakdown of every click, swipe, and interaction on your interactive video players. Locate your most viewed and potentially profitable content.  Also measures location, demographics, and browser stats.

Integrates with Google Tag Manager seamlessly and forwards results onto your Google Analytics.

With difficulty 🙂 Working from home has made a difference though. Not having a commute has added an extra couple hours to my day, so now instead of getting up at 7 to take the train, I look after my child. Then dedicate a full days work to my computer and spend the evening with my family. Getting older friends are far and few between, but have the occasional meet up with old school friends which I find very important to keeping happy in life.

I enjoy being my own boss and partnering with my old friend I have known for so long. We keep constant communication between us which is very important now we both work remotely.

None, all we need is our macs and love for new and innovative technologies.

We found that many of our clients needed bespoke plugins and tools for the interactive videos and images, so we love getting feedback to improve our product for everyone.

There is some market competition but we wanted to differ from them by putting a group of applications in one. Many marketers need a form builder, qr code generators and short links so we thought it would be a good idea to join them with our interactive videos and images to create a suite that holds all of these in one place.

Be patient, and improve your product all the time to keep ahead of the times as technology moves quickly.

To become a name in the digital creation industry and be the ‘canva’ of interactive content